Valuing elite sport success using the contingent valuation method: A transnational study

Hiroaki Funahashi*, Simon Shibli, Popi Sotiriadou, Jarmo Mäkinen, Bake Dijk, Veerle De Bosscher

*この研究の対応する著者

研究成果: Article査読

4 被引用数 (Scopus)

抄録

This study presents an application of the contingent valuation method for valuing medal winning success on a transnational basis to test whether more medals won equates to more utility. To achieve this aim, a research project was set up in five countries: Belgium, Finland, Japan, the Netherlands, and the United Kingdom. Respondents were asked to state their willingness to pay to avoid a large-scale reduction in government funding for elite sport, resulting in a 50% reduction in medals won at the Tokyo 2020 Olympics. Results show that willingness to pay for avoiding reduced medal winning performance differs significantly between countries with the more successful countries reporting higher willingness to pay values than the relatively less successful countries. This finding indicates that more medals won appears to be linked with more utility. The validity tests on the regression models were generally consistent with the theoretical expectations. Implications are discussed in terms of how governments can promote elite sport development while being conscious of the public's acceptability of such investment.

本文言語English
ページ(範囲)548-562
ページ数15
ジャーナルSport Management Review
23
3
DOI
出版ステータスPublished - 2020 6

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 観光事業、レジャーおよびホスピタリティ管理
  • 戦略と経営
  • 組織的行動および人的資源管理
  • 経営科学およびオペレーションズ リサーチ
  • マーケティング

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