TY - JOUR
T1 - Visual and tactile cross-modal mere exposure effects
AU - Kitamura, Miho
AU - Gyoba, Jiro
PY - 2008/1
Y1 - 2008/1
N2 - The affective system enables people to perceive and judge the emotional content of stimuli from various sensory modalities. Cross-modal interactions in affective processes, however, are less well understood. Using novel three-dimensional objects, we investigated cross-modal mere exposure effects between vision and touch. Previewing objects increased the preference judged by hand, while pre-touching did not modulate the preference judged by vision. Moreover, these effects were found to be independent of recognition performance, suggesting a dissociation between affective and cognitive processing. Our demonstration of a cross-modal mere exposure effect suggests that the affective system integrates inputs from visual and tactile modalities asymmetrically.
AB - The affective system enables people to perceive and judge the emotional content of stimuli from various sensory modalities. Cross-modal interactions in affective processes, however, are less well understood. Using novel three-dimensional objects, we investigated cross-modal mere exposure effects between vision and touch. Previewing objects increased the preference judged by hand, while pre-touching did not modulate the preference judged by vision. Moreover, these effects were found to be independent of recognition performance, suggesting a dissociation between affective and cognitive processing. Our demonstration of a cross-modal mere exposure effect suggests that the affective system integrates inputs from visual and tactile modalities asymmetrically.
UR - http://www.scopus.com/inward/record.url?scp=37549010699&partnerID=8YFLogxK
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U2 - 10.1080/02699930701298382
DO - 10.1080/02699930701298382
M3 - Article
AN - SCOPUS:37549010699
VL - 22
SP - 147
EP - 154
JO - Cognition and Emotion
JF - Cognition and Emotion
SN - 0269-9931
IS - 1
ER -