Imitation is a ubiquitous phenomenon in the business world. Firms imitate one another in the introduction of new products and processes, in the timing of investment, in the entry into foreign markets, and in the adoption of managerial methods and organizational forms. Imitation is also a complex phenomenon, for which management scholars have proposed a range of underlying motivations (Lieberman and Asaba, 2006; Ordanini, Rubera, and DeFillippi, 2008).
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)