Wireless LAN access point deployment and pricing with location-based advertising

Cheng Zhang, Zhi Liu, Bo Gu, Kyoko Yamori, Yoshiaki Tanaka

    研究成果: Conference contribution

    1 引用 (Scopus)

    抄録

    In order to improve the quality of service (QoS) for mobile users (MUs) and save investment cost for deploying new cellular base station, mobile network operators (MNOs) are deploying wireless local area network (LAN) access points (APs) to offload MU's traffic from cellular network to wireless LAN. However, offloading too much traffic from cellular network may impair MNO's profit since the cellular network price is higher than that of wireless LAN, whose price is low or even zero. Therefore, how to deploy wireless LAN APs to offload traffic without impairing MNO's profit is a critical problem for MNOs. As far as the authors understand, existing studies about deployment of wireless LAN APs do not consider MNO's profit and are usually in a heuristic manner. In this paper, we study the location-based advertising (LBA) leveraged wireless LAN deployment, where MNO may also collect revenue by selling LBA service in different locations to advertisers. We formulate MNO's profit maximization problem by considering different MU's demand in different locations, wireless LAN price for MUs, and revenue from LBA service. Extensive simulations are conducted to validate our analytical results.

    元の言語English
    ホスト出版物のタイトル2017 13th International Conference on Network and Service Management, CNSM 2017
    出版者Institute of Electrical and Electronics Engineers Inc.
    ページ1-7
    ページ数7
    2018-January
    ISBN(電子版)9783901882982
    DOI
    出版物ステータスPublished - 2018 1 12
    イベント13th International Conference on Network and Service Management, CNSM 2017 - Tokyo, Japan
    継続期間: 2017 11 262017 11 30

    Other

    Other13th International Conference on Network and Service Management, CNSM 2017
    Japan
    Tokyo
    期間17/11/2617/11/30

    Fingerprint

    Wireless Local Area Network (WLAN)
    Wireless local area networks (WLAN)
    Pricing
    Marketing
    Profit
    Profitability
    Mobile Networks
    Cellular Networks
    Costs
    Wireless networks
    Traffic
    Operator
    Advertising
    Network access
    Local area networks
    Base stations
    Quality of Service
    Sales
    Quality of service
    Heuristics

    ASJC Scopus subject areas

    • Safety, Risk, Reliability and Quality
    • Computer Networks and Communications
    • Information Systems and Management
    • Control and Optimization

    これを引用

    Zhang, C., Liu, Z., Gu, B., Yamori, K., & Tanaka, Y. (2018). Wireless LAN access point deployment and pricing with location-based advertising. : 2017 13th International Conference on Network and Service Management, CNSM 2017 (巻 2018-January, pp. 1-7). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.23919/CNSM.2017.8255996

    Wireless LAN access point deployment and pricing with location-based advertising. / Zhang, Cheng; Liu, Zhi; Gu, Bo; Yamori, Kyoko; Tanaka, Yoshiaki.

    2017 13th International Conference on Network and Service Management, CNSM 2017. 巻 2018-January Institute of Electrical and Electronics Engineers Inc., 2018. p. 1-7.

    研究成果: Conference contribution

    Zhang, C, Liu, Z, Gu, B, Yamori, K & Tanaka, Y 2018, Wireless LAN access point deployment and pricing with location-based advertising. : 2017 13th International Conference on Network and Service Management, CNSM 2017. 巻. 2018-January, Institute of Electrical and Electronics Engineers Inc., pp. 1-7, 13th International Conference on Network and Service Management, CNSM 2017, Tokyo, Japan, 17/11/26. https://doi.org/10.23919/CNSM.2017.8255996
    Zhang C, Liu Z, Gu B, Yamori K, Tanaka Y. Wireless LAN access point deployment and pricing with location-based advertising. : 2017 13th International Conference on Network and Service Management, CNSM 2017. 巻 2018-January. Institute of Electrical and Electronics Engineers Inc. 2018. p. 1-7 https://doi.org/10.23919/CNSM.2017.8255996
    Zhang, Cheng ; Liu, Zhi ; Gu, Bo ; Yamori, Kyoko ; Tanaka, Yoshiaki. / Wireless LAN access point deployment and pricing with location-based advertising. 2017 13th International Conference on Network and Service Management, CNSM 2017. 巻 2018-January Institute of Electrical and Electronics Engineers Inc., 2018. pp. 1-7
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